And So It ContinuesPosted: June 8, 2014
After a few weeks of editing and corrections on three proofs, The Equalizer was ready to be sent to the press. In preparation for the release, I spent many hours setting up events, writing press releases, a bio, blurb, and a summary. The selling and marketing phase of publishing a book is almost a full-time job in itself. I guess that’s why author’s hire publicists, (which I can’t afford at this point). I have set up 13 signing events, most of them will take place this summer, all in Minnesota. “The summer of the book”, is what my husband and I are calling it. The launch party is at The Bookcase in Wayzata, MN on Thursday, June 12 at 7 pm. I have no idea what kind of numbers I will have. After you get bookstores to agree to host a signing you hope people will actually show up, therefore you have to advertise in local newspapers, post on social media sites, and basically tell everyone you know. I had my first signing at the school I taught in for 12 years, and have been subbing in since I retired six years ago. It was absolutely incredible seeing the enthusiasm from my friends when buying my book. I’d underestimated how many books I would sell and ran out! I’d brought forty-one with me. The next day my awesome colleagues posed for photos with my book. So cool. Note the signs saying “Sold Out”.